Digital Marketing & Brand Guide
Goals of Social Media;
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Create brand awareness and engagement with our audience and new leads.
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Convert new leads into customers.
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Promote social sharing to drive exposure to potential new clients.
Results:
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Drive impressions up.
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Promote content interactions with brand consistent replies.
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Build and retain following.
Guidelines
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Select photos that match brand – emotional, timeless and authentic to the couple.
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Tell a story with copy i.e. when Dad does a choreographed dance with daughter – the copy should enhance the photo experience.
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(core) First photo of ever wedding – couple facing camera – 50mm, 85mm
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(core) Post series (1-3 photos) of exciting and emotional points of day (i.e. getting ready, first look, ceremony, reception fun, cake fun).
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(core) Post series (1-3 photos) showcasing signature detail photos (i.e. bride/groom getting ready details, reception details, cake).
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Avoid unflattering photos – no double chins, awkward angles, etc.
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Creative photos that are in-line with brand (3-4x mo.) i.e. shoot thru, double exposure.
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Product offerings (2-3x month) in line with promotional schedule. Product Gallery
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Alternate sessions (2-3x month) – maternity, baby, family sessions.
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Team photos with fun facts! (1-2x month)
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Share photo to stories with CTA i.e. head to blog
Hashtag Pool
Cali
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#californiaphotographer #californiaweddingphotographer #caliweddingphotographer #caliwedding #californiawedding #adventurephotographer #californiaadventurrephotographer #travelphotographer #destinationwedding #adventureelopement #elopementphotographer #adventerouswedding #lookslikefilm #indiebride #dirtybootsandmessyhair #californiaelopementphotographer #bigsurweddingphotographer #yosemiteweddingphotographer #yosemiteelopementphotographer #westernwedding #bohowedding #indiewedding #californiaweddings #caliweddings #bakerture #californiaelopement #rockymtnbride #destinationweddingphotographer #weddingphotography #bridesofca
Cville
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#bakerture #bakerturebrides #charlottesville #charlottesvillevirginia #cville#cvillewedding #vaweddingphotographer #vawedding #crozetwedding #vabride #crozetva #virginiawedding #centralvawedding #vintagewedding #antiquewedding #virginiaweddingphotographer #rusticwedding #rusticchicwedding #huntcountrywedding #huntcountrylove #charlottesvilleweddings #charlottesvillewedding #virginiaweddingvenue #vaphotographer #charlottesvilleva#virginiaweddings #virginiaweddingphotographer #charlottesvilleweddingphotographer #cvilleweddingphotographer #charlottesvilleweddingvenue #crozetweddings #crozetweddingphotographer
DC Eng
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#bakerture #bakerturebrides #dcengagement #dcengagementphotographer #dcengagementsession #dcengagementphotography #dcengagementshoot #dcengagementpictures #dc #dcengagementphotographers #dcweddingplanner #dcweddingplanners #districtofcolumbiawedding #districtofcolumbiaweddingphotographer #dcbride #2022bride #destinationweddingphotographer #dcwedding #dcweddings #dcweddingphotography #dcweddingphotographer #washingtondcwedding #washingtondcweddingphotographer #washingtondcweddings #washingtondcengagement #washingtondcengagementphotographer #washingtondc #2021bride #travelphotographer
DC Wedding
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#bakerture #bakerturebrides #dc #dcwedding #dcweddingphotographer #dcweddingphotography #dcphotographer #dcbride #dcbrides #lookslikefilm #greenweddingshoes #junebugweddings #districtofcolumbiawedding #districtofcolumbiaweddingphotographer #washbrideandgroom #luxurywedding #washbridegroom #huffpostido #destinationwedding #destinationweddingphotographer #washingtondcwedding #washingtondcweddings #washingtondcweddingphotographer #washingtondcweddingphotgraphers #washingtondcbride #dcweddings #dcweddingphotographers #novawedding #novaweddingphotographer #novaweddings
MD wedding
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#bakerture #bakerturebrides #md #mdwedding #marylandwedding #mdweddingphotographer #mdweddingphotography #mdbride #mdbrides #marylandweddings #marylandweddingplanner #frederickweddings #marylandweddingvenue #marylandweddingphotographers #marylandweddingvideographer #frederickphotographer #frederickweddingphotography #mtairy #mtairywedding #marylandweddings #mdweddings #mdweddingphotographers #mdweddingphotographer #marylandweddingphotography #marylandweddingphotographer #marylandweddingphotographers #marylandweddingvideography #mdweddingvideography #mdweddingvideographer #dmvweddings
RVA eng
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#bakerture #bakerturebrides #richmondvawedding #richmond#weddingsinloudoun #richmondwedding #vaweddingphotographer #rvawedding #richmondwedding #rvabride #richmondva #virginiawedding #richmondweddings #vintagewedding #antiquewedding #virginiaweddingphotographer #rusticwedding #rusticchicwedding #huntcountrywedding #huntcountrylove #rvaweddingphotographer #rvaphotographer #virginiaweddingvenue #vaphotographer #rvaweddings #virginiaweddings #virginiaweddingphotographer #vaweddingvideographer #rvaweddingphotographers #richmondvaweddings #virginiabeachweddingphotographer
Shenandoah Wed
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#bakerture #bakerturebrides #vaweddingphotographer #vawedding #leesburgwedding #vabride #leesburgva #virginiawedding #vintagewedding #antiquewedding #virginiaweddingvideographer #vavideographer #vaweddingvideographer #vacinematographer #vavideography #rusticwedding #rusticchicwedding #huntcountrywedding #huntcountrylove #virginiaweddingvenue #vaphotographer #shenandoahwedding #shenandoahweddingphotographer #shenandoahva #shenandoahweddingvideographer #shenandoahphotography #charlottesvilleweddingphotographer #richmondweddingphotographer #charlottesvillephotographer #shenandoahphotography
VA elopement
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#bakerture #bakerturebrides #elopement #elopements #adventureelopementphotographer #loudounelopement #vaelopementphotographer #vaelopement #leesburgelopement#vabride #leesburgva #virginiaelopement #novaelopement #vintagewedding #antiquewedding #virginiaelopementphotographer #rusticelopement #rusticchicelopement #huntcountrywedding #huntcountrylove #dcelopementphotographer #dcphotographer #virginiaweddingvenue #vaphotographer #novaelopement #virginiaelopements #virginiaweddingphotographer #vaweddingvideographer #novaelopementphotographer #novaelopements #elopementphotographer
VA eng
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#bakerture #bakerturebrides #loveloudoun #loudoun #weddingsinloudoun #loudounwedding #vaweddingphotographer #vawedding #leesburgwedding #vabride #vaengagement #vaengagementphotographer #vaengagmentphotographers #virginiaweddingvideographer #loudounvideo #vavideographer #vaweddingvideographer #rusticwedding #rusticchicwedding #huntcountrywedding #huntcountrylove #virginiaweddingvenue #vaphotographer #leesburgva #virginiawedding #virginiaengagement #virginiaweddingphotographer #vaweddingphotographer #alexandriaengagement#novaengagement
VA Maternity
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#bakerture #virginiaportraitphotographer #virginiamaternityphotographer #vamaternityphotographer #vaportraitphotographer #vamaternityportraits #maternityphotographer #vamaternityshoot #maternityphotography #maternity #vaportraits #maternityshoot #maternityphotos #vamaternityphotos #familyportraits #vafamilyportraits #newparents #newmom #newmommy #vafamilyportraitphotographer #virginiamaternityshoot #dcmaternityphotographer #dcmaternityphotography #dcmaternityshoot #mdmaternityphotographer #marylandmaternityphotographer #marylandmaternityshoot #mdmaternityshoot #mdmaternityphotography #washingtondcmaternityphotographer
VA Wedding
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#bakerture #bakerturebrides #loveloudoun #loudoun #weddingsinloudoun #loudounwedding #vaweddingphotographer #vawedding #leesburgwedding #vabride #leesburgva #virginiawedding #loudounwedding #vintagewedding #antiquewedding #virginiaweddingphotographer #rusticwedding #rusticchicwedding #huntcountrywedding #huntcountrylove #dcweddingphotographer #dcphotographer #virginiaweddingvenue #vaphotographer #novawedding #virginiaweddings #virginiaweddingphotographer #vaweddingvideographer #novaweddingphotographer #novaweddings
